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Seed Stage

The security floor at seed stage

Most seed-stage startups do too much security or too little. Both end badly. The teams who do too little end...

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AI cost control at seed stage

AI cost is now the second-largest controllable spend at most AI-first startups I work with, after payroll. It is also...

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The hiring order at seed stage

At seed stage, the most expensive engineering hire is not the one you cannot afford. It is the one you...

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The Big Customer Trap

Around 2013, Healarium was a small startup building an employee health improvement platform. Gamified goal-tracking for employees, insurance-side dashboards on...

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First Tests at Seed Stage

Most seed-stage teams have either no tests or the wrong twenty. Very few have the right five. “We will add...

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The Five Questions That Decide Your Stack at Seed Stage

Every seed-stage founder I work with has had the same argument with at least one engineer: which framework, which database,...

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Technical Debt at Seed Stage: When to Take It On

Technical Debt at Seed Stage: When to Take It On Technical debt has become a dirty term, and I think...

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