Two Habits Worth Stealing Into Every Startup

Between 2020 and 2023 I spent three years at NetApp as a senior fullstack IC. The team I joined was...

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The only software person at a hardware startup

Between March 2017 and April 2022, I co-founded Caaresys, a radar-based in-cabin monitoring startup for automotive. The product was a...

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The Ten-X Pilot: A Sales-Product Gap That Ended a Company

Around 2017, I joined a small network-security startup as VP R&D. The product scanned a customer’s network, detected every connected...

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The invisible rewrite

Around 2014, I joined the web team at a web security company as their team lead, and the flagship product...

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The Big Customer Trap

Around 2013, Healarium was a small startup building an employee health improvement platform. Gamified goal-tracking for employees, insurance-side dashboards on...

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Meet Users Where They Are

Around 2012, one of our customers at Radvision was a US prison system. They used our software to schedule 15-minute...

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Tech Lead vs Team Lead With AI Agents

Between 2011 and 2014, I was a Python tech lead at Tikal. My team was four people. On any given...

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Co-Founders Should Be Complementary, Not Equal

In 2009, seven of us co-founded a startup called Ekkli. In the year and a half we existed, we could...

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The Year a Customer Sat Beside Me

Around 2009, one of our biggest customers stopped going to meetings with our executives. He would fly in, sit down...

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Who’s Going to Maintain This?

In 2007, I built my first real piece of QA automation in Java. My manager looked at it and asked...

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The 90% Nobody Was Testing

I once helped ship software for CT scanners with about ten percent of it tested. Not because anyone was careless....

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